AI-driven performance media and a GEO-optimized landing strategy grew Rhone's non-brand SEO revenue +110%, cut CPA 28%, and lifted customer LTV 16%.
What is GEO?
We practice it every day. Here’s the definition we use: clear, quotable, and built for AI.
How AI engines choose sources
- LLMs prioritize structured data (Schema.org, JSON-LD).
- They rely on consistent entity definitions across trusted sources.
- They prefer authoritative, non-promotional explanations.
- They summarize content rather than linking to it.
Why Etched
Focused on GEO
AI visibility is the practice, not an add-on to a broad digital marketing menu.
Evidence Before Tactics
Every engagement starts by measuring visibility, competitors, and the gaps that actually matter.
Authority, Not Volume
We build citable evidence and third-party corroboration, not content for content's sake.
Built to Ship
Our development capability puts GEO recommendations into production without another agency handoff.
The GEO operating system
One GEO system. Four linked disciplines.
We measure the problem, engineer the technical foundation, earn the authority, and implement the work. These are stages of one GEO program, not four unrelated agency services.
Measure
See where your brand is cited, omitted, or misrepresented across the AI answers buyers trust.
A defensible baseline, competitive gap analysis, and a prioritized GEO roadmap.
Measurement sets the priorities, and proves whether the work moved visibility.
Explore this discipline →Engineer
Turn scattered brand signals into a clear, machine-readable entity with evidence behind it.
Stronger entity recognition, cleaner retrieval signals, and technically sound citation paths.
We engineer the information layer AI systems need to understand and trust your brand.
Explore this discipline →Earn
Create original, answer-ready material and reinforce it with authority beyond your own domain.
More quotable evidence, stronger corroboration, and a credible path to inclusion in AI answers.
You cannot declare authority in schema; you have to publish and earn the evidence for it.
Explore this discipline →Implement
Deploy the schema, integrations, content systems, and site changes the roadmap requires.
Recommendations reach production faster, with fewer handoffs and clear technical accountability.
Development supports the GEO program; it is not a separate agency identity.
Explore this discipline →Latest from Signal/Noise
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Ready to Get Found in AI Search?
Run an automated, immediate snapshot to see how AI describes your brand today. For human-led competitive analysis and an implementation roadmap, book the GEO Audit.